Analytics & Tracking Disclosure
Last updated: September 18, 2026
This page is the analytics and tracking supplement to the Let's Build Your Site Privacy Policy. It describes in full the analytics technology used on letsbuildyoursite.com (the "Site"), operated by Let's Build Your Site. The Privacy Policy's "Cookies and Similar Technologies" and "Advertising and Analytics Partners" sections refer to this disclosure for the complete technical details.
What We Use
This Site uses Digital Pattern Analytics, a first-party analytics system operated by Digital Pattern, an affiliated entity. A tracker script is loaded on this Site only after you accept the consent banner — it does not load if you decline or before you make a choice.
Digital Pattern Analytics is not Google Analytics, Meta Pixel, or any advertising network. It does not serve ads, build cross-site profiles, or share data with advertising platforms.
What Is Collected
When you visit the Site, Digital Pattern Analytics automatically collects:
| Data | Details |
|---|---|
| Visitor identifier | Pseudonymous ID stored in browser localStorage. Does not contain your name or email. |
| Session identifier | Pseudonymous ID stored in browser sessionStorage. Tied to a single browsing session. |
| Device & browser | Browser name/version, operating system, device type (desktop/tablet/mobile). |
| Referrer | The URL that linked you here, or "Direct" if none. |
| Pages visited | Which pages you view, in what order, and how long you spend on each. |
| Interactions | Scroll depth, link and button clicks, engagement time. |
| Conversions | Contact form submissions and free review requests — recorded only after a confirmed server response. |
| Performance | Page load timing and Core Web Vitals. |
| JavaScript errors | Unhandled script errors (message, source file, line number, sanitized stack). No form contents, tokens, or personal data. |
| Approximate location | City/region inferred from CDN headers — not GPS. No street-level precision. |
IP Address Handling
IP collection is currently disabled.
When enabled: IP addresses are encrypted with AES-256-GCM before storage. Plaintext IPs are not intentionally stored or displayed. Encrypted IP records are deleted within 7 days. Masked/truncated IP representations may be retained longer for fraud and bot detection only.
What Is NOT Collected or Done
- Data is not sold to any third party.
- Data is not used for cross-site behavioral advertising or retargeting.
- Your activity on other websites is not tracked.
- Form contents, passwords, payment information, and authentication tokens are never captured.
- No traditional HTTP cookies are set by Digital Pattern Analytics.
Browser Storage Used
Digital Pattern Analytics stores two pseudonymous identifiers in your browser:
localStorage— visitor identifier (persists across sessions until cleared)sessionStorage— session identifier (cleared when you close the browser tab)
These are not cookies. They are used solely to count unique visitors and sessions accurately.
Your Consent Choice
When you first visit the Site, a consent banner asks whether you accept analytics tracking. Clicking Decline prevents Digital Pattern Analytics from collecting engagement, interaction, and conversion data for your visit.
To withdraw consent after accepting: clear your browser's localStorage for this Site. The consent banner will reappear on your next visit.
Data Retention
| Data type | Retention |
|---|---|
| Visitor & session identifiers | Up to 13 months, then deleted or anonymized |
| Encrypted IP records (when enabled) | No longer than 7 days |
| JavaScript error records | Up to 90 days |
| Contact form submissions | As long as needed to respond, plus reasonable business records period |
Your Rights
You may request access to, correction of, or deletion of personal information we hold about you. Contact us at:
Let's Build Your Site Email: [email protected] Phone: (956) 832-2867 Location: San Antonio, TX
We will respond to verifiable requests within 30 days.
Questions
For questions about this disclosure or our analytics practices, contact us at [email protected].